The previous record was held by City’s rivals Manchester United, who held a £90m per year deal with Adidas. Liverpool, meanwhile, have agreed a new deal with Adidas for £60m per season, as they revert back to their classic sponsor after five years with the American company.

If City do end up earning £100m a season, this deal with Puma would eclipse Manchester United’s link-up with Adidas. United agreed a 10-year, £90m a season deal with the German manufacturer in July 2023, though that too is impacted by performance.

The deal had been due to end in 2029, but in a move similar to what others such as Manchester United and Arsenal have done with Adidas, Manchester City have engaged Puma on a longer-term contract, providing greater security over future revenues, surpassing United’s £900m deal with Adidas in the process.