Starbucks customers should brace for another drastic change. However, shortly after the company revealed its latest sales performance, its CEO doubled down on another major change

These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit. Starbucks says folks must have their first beverage served in a ceramic mug, glass or personal cup — no disposable vessels — to receive free refills.

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.

Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer experience.

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian Niccol announced a “roughly 30% reduction in both beverages and food." However, the chain has yet to announce which items are getting cut.

“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both beverages and food SKUs by the end of fiscal year 2025,” Niccol shared Tuesday during Starbucks’ quarterly earnings call, per Axios.

In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the coming months.

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve milk and sweeteners bar.

Starbucks CEO Brian Niccol outlined the plan on Starbucks’ earnings call this week, saying the company will make a “roughly 30% reduction” in both beverages and food. While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long lines, reports CNN.

Starbucks CEO Brian Niccol announced plans to scale back the company's food and beverage offerings by 30% as part of a restructuring effort.

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold.