Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons. The brand is reportedly set to partner with the new Audi Formula One team when they join the grid in 2026 and has plans to collaborate with English soccer club Liverpool starting next season.

Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.

Today, adidas announces a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the world’s fastest growing sports. The collaboration represents a significant moment in adidas’ history as it enters the pinnacle of motorsport: Formula1®.

Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

Mercedes has confirmed Adidas as an official team partner with the fashion brand signing a multi-year deal to provide kit for the entire squad. The announcement has been expected for some time since leaked images of Adidas-branded Mercedes clothing were spotted last year.

Mercedes has announced an exclusive team wear deal with Adidas, as the German brand will supply team wear for The Silver Arrows. It will be the first time that Adidas has been involved in the realm of Formula 1,

Mercedes-AMG F1 Team have today announced a multi-year deal with sportswear giants adidas. It’s a deal which brings together two of the most successful brands in sport over the last decade. Mercedes have won seven World Drivers’ Championships since 2014,

The move sees Adidas, which is valued at $44.40 billion, move into F1 for the first time and comes as the latest stage of the post-Lewis Hamilton era. Mercedes announce Adidas as