Adidas Is the Latest Athletic Brand to Enter F1 With New Mercedes-AMG Petronas Deal
Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.
Adidas enters F1 with Mercedes-AMG partnership, replacing Puma after 13 years
Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons. The brand is reportedly set to partner with the new Audi Formula One team when they join the grid in 2026 and has plans to collaborate with English soccer club Liverpool starting next season.
Mercedes and Adidas enter into “groundbreaking” apparel partnership deal
Mercedes has confirmed Adidas as an official team partner with the fashion brand signing a multi-year deal to provide kit for the entire squad. The announcement has been expected for some time since leaked images of Adidas-branded Mercedes clothing were spotted last year.
Adidas unites with Mercedes-AMG Petronas F1 for multi-year deal: Everything we know so far
Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.
Mercedes strike 'statement of intent' deal with sporting giant Adidas
Mercedes has announced an exclusive team wear deal with Adidas, as the German brand will supply team wear for The Silver Arrows. It will be the first time that Adidas has been involved in the realm of Formula 1,
Mercedes F1 Team Announce New Lucrative Deal with Sports Giant
Mercedes-AMG F1 Team have today announced a multi-year deal with sportswear giants adidas. It’s a deal which brings together two of the most successful brands in sport over the last decade. Mercedes have won seven World Drivers’ Championships since 2014,
Mercedes announce ‘groundbreaking’ deal with Adidas in F1 first
The move sees Adidas, which is valued at $44.40 billion, move into F1 for the first time and comes as the latest stage of the post-Lewis Hamilton era. Mercedes announce Adidas as
Mercedes F1 announce globally famous new signing after Lewis Hamilton exit
Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma ...
Test-Driving The 2025 Mercedes-AMG GT 63
Mercedes-AMG has delivered a 21st Century European Gran Turismo, an all-round athlete for pleasure drives or everyday life.
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Adidas joins Formula 1 with Mercedes-AMG Petronas F1 Team partnership
As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and ...
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F1 2025 cars: What name has each team given its chassis for the 2025 season?
Each F1 2025 car will have its own name and identity, in the final year of the current Formula 1 technical regulations.
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Best Of The Best: Greatest Mercedes-AMG Models Of All Time
The combination of Mercedes and AMG has been one of the greatest partnerships in automotive history. Here are the greatest ...
Mercedes kick off post-Lewis Hamilton era with new Adidas deal
Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.