Kanye West Says Adidas Is Holding Him Back, Calls Jerry Lorenzo ‘Corny and Disloyal’
Kanye West is once again airing his grievances on social media, taking to Instagram Tuesday night to share one of his ...
Hamilton, Ferrari and the storylines set to define F1 in 2025
We're a week into 2025, and with preseason testing still seven weeks away, ESPN unpacks the storylines that will define ...
Adidas’ New Leopard-Printed Sambas Look Like Wales Bonner Collaborations
One of Adidas’ most popular — and most expensive — collaborations with Wales Bonner has been the hairy, leopard-printed Samba launched in November 2023. While the aftermarket asking prices remain high ...
East Bengal FC rope in Venezuelan forward Richard Celis
East Bengal FC secured the services of Venezuelan national team forward Richard Enrique Celis Sanchez for the remainder of ...
Adidas teams up with Mercedes for new F1 season
German sportswear manufacturer Adidas has announced a multi-year partnership with the Mercedes-AMG PETRONAS Formula One (F1) Team.
The Express Tribune18h
Adidas enters F1 with Mercedes-AMG partnership, replacing Puma after 13 years
Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons.
The Financial Express21h
Blogger’s Park: Short-term campaigns are reshaping brand and consumer engagement
Ultimately, short-term campaigns bring short, fast and exciting results while long-term ones provide stability and build a ...
AFAQS21h
Adidas joins Formula 1 with Mercedes-AMG Petronas F1 Team partnership
As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and ...