They found that not only is Gen-Z open to drinking non-alcoholic products, but they even deem the choice as 'cool.' And, according to Spence, the acceptability of low and non-alcoholic drinks is ...

Nonalcoholic spirits and malt beverages (with less than 0.5% ABV) wouldn’t require a label change, since they already list alcohol content. An Alcohol Facts panel would need to include the ...

A rise in sober curiosity could be linked to a boom in the gaming community, according to a group of young women enjoying a ...

On top of that, analysts say, fewer members of Gen Z drink alcohol compared with previous generations. Those who do drink are consuming less, sometimes adopting “zebra striping ...

Whip up one of these zero-proof concoctions for a delightful booze-free beverage.

A Cleveland Clinic expert lists the lowest-calorie alcoholic drinks as smart strategies to raise a glass with a little more ...

It was not so long ago that Kaliber, the alcohol ... draught. Drinks companies are responding to a major shift in the way Britain drinks, driven by a rise in moderation among Gen Z and a growing ...

Forty-five percent of Gen Z consumers older than 21 said they did not consume any alcoholic drinks in 2023, according to a 2024 NielsonIQ survey. For Gen Z, alcohol lacks the “unquestioned ...

Millennials and Generation Z were more inclined to participate in Dry January this time last year, according to Statista. Among those aged 21 to 24, 75% indicated they were at least somewhat likely to ...