Long-time agency exec Ellis Verdi discusses why he thinks retail advertising has gone too far recently into down-funnel price ...

Philly’s premier art museum drops a preposition, revives a griffin and introduces a cheeky new nickname that may make ...

Sex, politics, protests and poor judgment. These are the campaigns that shocked, offended and sometimes changed advertising ...

Sydney Sweeney’s viral jeans ad sparked major controversy on the internet and continues to be a major topic of discussion among fans. However, American Eagle’s CEO, Jay Schottenstein, stated in an ...

The brouhaha about American Eagle’s advertising campaign with actress Sydney Sweeney has pretty much faded away. Another American Eagle collaboration was announced not long after that famous one, and ...

American Eagle Outfitters' marketing campaign with Sydney Sweeney has been successful, and now it expects stronger full-year results. But its recent earnings report caused its share price to rally to ...

In any given week on the stock exchange, there are high flyers, and there are high flyers. Happily for American Eagle Outfitters (NYSE: AEO), their company was in the latter category over the past few ...

The popular retailer crushed the consensus estimate for profitability in its second quarter. It also convincingly beat on the top line. Two high-profile figures in the company's marketing campaigns ...

The second quarter ended nine days after the ad was released, leaving little time to see the full impact of the campaign. By Hannah Ziegler In an earnings call this week, American Eagle executives ...

Sydney Sweeney has great… planning skills? Ahead of the White Lotus alum’s arrival at the Toronto International Film Festival on Sept. 5, she revealed her goal to focus solely on Christy, her new ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle Outfitters' stock surged 24% after Q2 ...