Apple loses two more top senior executives with exits of longtime general counsel Kate Adams and environmental VP Lisa ...

Apple’s wearable lineup is entering a strange new phase, with rumors of an “Apple Watch Air” colliding with the reality of a ...

Apple (AAPL) announced on Thursday that its long-time general counsel and head of environmental policy will depart the iPhone ...

Apple's marketing strategy is a top-notch case study in every business studies institute. Let's learn all about it here.

An interview with Apple's Mac and Enterprise Marketing teams about the rise of the MacBook Air in unexpected places.

The Fruity Cargo Cult Apple rolled out the iPhone Air as if it were the second coming of Steve Jobs, but a consumer survey found that only one in ten US iPhone 17 customers chose the Air during the ...

Just when you think the Fruity Cargo Cult Apple could not sink any lower in its syrupy marketing shtick, it drags the voice of the recently departed Dr Jane Goodall into a Mac advert. With all the ...

Having reportedly shelved work on a cheaper Vision Pro, Apple is apparently pivoting its focus to smart glasses—and hoping it’s not too late. If Apple wants to match the grip Meta has on the smart ...

iPhone 17 Air rumored at just 5.5mm, Apple’s thinnest phone yet. ProMotion display may expand to base models for wider appeal. Analysts warn design trade-offs could impact battery life and camera.

Justin Manfredi is exiting Apple TV+ to join Lionsgate as executive VP of worldwide television marketing. Manfredi succeeds Suzy Feldman, a 10-year veteran of Lionsgate, who is retiring. Manfredi, in ...