There's a long history to April Fools' Day, a tradition that may date back to the 15th century. But these days it's mainly about getting attention for your product or brand – despite companies' gags ...

This year's April Fools' Day marketing stunts feature everything from a grass keyboard from Yahoo to a 5-year cruise from Duolingo and Carnival.

The origins of April Fools’ Day are mysterious, and historians haven’t been able to pinpoint exactly how the annual celebration of hoaxes began. But these days, it’s a bona-fide marketing tradition.

Why would a brand put itself out there on April Fools' Day? Well ... While the Drone Delivery Service is a prank, BabyQuip is a real company and you can get $25 off your order on BabyQuip's ...

The occasion inspires brand campaigns featuring pranks, offers and fake product launches to grab people’s attention ...

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes ...

April Fools’ Day is here, and it’s either the best day or worst day, depending on your sense of humor. Companies across the globe take part with jokes and pranks of their own, and they’re either ...

Many of this year’s April Fools’ stunts from brands have consumers wishing the fake products or offerings are real. Here’s how seven brands got inventive to prank consumers. Edible’s stunt involves a ...

People are known to pull pranks on April 1st, but how did April Fools' Day begin and why? Here's all you need to know about ...

A misjudged prank can lead to unintended negative consequences for a brand’s reputation. Although not an April Fool, an salutary tale nevertheless: Hooters restaurant in Florida held a contest ...

The April Fools' Prank Gone Too Far Not all jokes go well ... proving that the biggest brands can get it wrong on April Fools' Day too. If you're looking for a new TV this 50-Inch Hisense just ...