Walter White is back with a mission. This week, New Mexico Gov. Michelle Lujan Grisham joined state and city officials to announce the launch of a statewide beautification campaign, featuring the return of award-winning actor Bryan Cranston as Walter White from AMC’s “Breaking Bad” television series.

The indelible lead character from the “Breaking Bad” streaming series has a new starring role in a public service ad campaign against littering in New Mexico.

Emmy-winning actor Bryan Cranston, who played the lead role of Walter White in the New Mexico-based series "Breaking Bad," has returned to do a tongue-in-cheek series of ads meant to reduce littering across the state. In a news release from the Governor's Office, Cranston discussed the campaign's "irreverent nature."