“For Cheez-It, the in-stadium experience is where our brand personality really comes to life,” Cara Tragseiler, senior brand ...

College football has been facing a major dilemma since the start of the playoff era. How can the sport make the other bowl games mean something? That's easy: you allow companies like Pop-Tarts and ...

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight. Cheez-It is debuting Cheez-It–crusted turkey legs at the Citrus ...