Born between the 1960s and 1980, Generation X represents “a powerful yet underexplored demographic”, according to a new study by Paris-based market research firm OpinionWay, commissioned by creative ...

A WWE star made his RAW return with his original entrance music. Former World Heavyweight Champion Gunther returned to the ring on RAW last night. The Ring General brought back his Symphony No. 9 ...

The oldest Gen Xers — those born in 1965 — are turning 60 this year. Raised on mixtapes, MTV and a hefty dose of skepticism, this generation has long flown under the radar in the retirement planning ...

You can explore strange new worlds from home using the forthcoming Lego model of the iconic Star Trek U.S.S. Enterprise starship. Enterprise is available as a hefty ...

Baby boomers may just be the last generation to have had a smooth and financially secure retirement. For their children, most of whom are Generation X, retirement will not be as easy as it was for ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

OpenAI is preparing to release a new AI music generation platform. OpenAI is set to expand its influence in the booming AI sector with the launch of a new AI music generation platform. The $500 ...

OpenAI already offers advanced image and video generation models. ChatGPT went viral earlier this year thanks to the GPT-4o image generation model that OpenAI built into the chatbot app. The Sora app ...

Gen Xers, born between 1965 and 1980, grew up with MTV and empty houses, earning them the name “latchkey kids.” The first generation who logged onto AOL Instant Messenger and played video games while ...

According to a report from The Information, OpenAI is interested in developing a tool that could generate music from text and audio prompts, and has been working with students from The Juilliard ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

CHICAGO — Generation X, often referred to as the “forgotten generation,” is the cohort born between 1965 and 1980. North America is about to enter its peak years for marketing to Gen X, said Wolfgang ...