We've long been fans of e.l.f.'s 16HR Camo Concealer (it's Team Byrdie's favorite drugstore long-wearing concealer ), but not ...

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular ...

What Happened? Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) fell 2.1% in the morning session after an analyst at ...

We tried the Soft Glam Satin Concealer out for weeks to see if it could cover acne, dark circles, and hyperpigmentation.

Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the extension of its ...

Actors Joey King and Lucien Laviscount find themselves in a sticky situation while starring in e.l.f.’s latest entertainment-fueled creative. OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics Power ...

The latest in the e.l.f. Cosmetics Glow Reviver collection, Slipstick provides all the benefits of a lip oil, just in a stick ...

Trainor celebrates 10th anniversary of “Title” with e.l.f., taking “in-flight entertainment” to a new altitude NEW YORK--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is ...

Glow Up! was developed in collaboration with e.l.f.'s longtime partner eGen and Exclusible, marking e.l.f.'s first ...

This eyes.lips.first. with TikTok complements e.l.f.’s larger celebration as the brand marks its 20th year as a bold disruptor with a kind heart, and its one-year anniversary as a top TikTok Shop. The ...

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand ...

WIF and e.l.f. Cosmetics have revealed the recipients inducted into the newly launched cohort of their rising filmmakers ...