LVMH -owned TAG Heuer is officially returning as Formula 1 ‘s official timekeeper. Starting in 2025, the watch brand has signed a 10-year with F1, replacing Swiss watchmaker and competitor Rolex.

It has been more than 55 years since TAG Heuer first slapped its logo across the hood of Jo Siffert’s Lotus 49B, but finally, the true king of the track

Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport announced on Monday. Previously the F1 timekeeper from 1992 to 2003,

Formula 1 season hasn’t even started, and TAG Heuer has already been crowned a winner. Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official timekeeper,

Motor racing’s prestigious Formula 1 (F1) series has unveiled major watch brand Tag Heuer as its timekeeping partner for this season. This comes as one part of the overall long-term tie-up between F1 and French luxury goods conglomerate LVMH,