KPIs help you and your customer stay aligned on the bigger picture—what “success” means in the context of your partnership.

Chilean salmon-farming firm Multi X has launched a new sustainability strategy called “the ABCs of Sustainability.” According ...

If you’re still executing media buys across a patchwork of disconnected platforms in 2025, you’re behind the times.

Mission-driven marketing brings together marketing efforts with the core objectives and values of healthcare brands, such as ...

Learn how AI agents are reshaping industries by managing tasks, solving problems, and adapting to complex scenarios.

Press Release - Delivering his department's budget vote in a mini-plenary of the National Assembly, Minister of International Relations and Cooperation Mr Ronald Lamola cautioned that the effects of ...

Mesa County Public Health Chief Health Strategist Alli Howe said the tool will empower locals to stay updated on the efforts that previously occurred behind closed doors. “If you’ve reviewed the ...

Learn how businesses deploy AI agents, avoid hidden risks, and balance efficiency with human oversight in real-world scenarios.

For example, the oft-quoted Solvay-Quintiles case required: 1. Alignment of personal performance reviews and incentives with the collaboration's objectives and metrics. 2.

In the GCC, marketing has become not only more thrilling than ever, but also more complex, says Hyundai UAE and Genesis UAE’s ...

Redding's controversial shift to paid parking in the city's downtown core has been in place for two years. But whether the ...