Tik Tok has given Generation Z a way to fulfill their dreams of becoming a "YouTuber" after growing up on the video-giant platform. Now, Gen Z is using the app in ways that are sure to garner the ...

That makes this rollout a potentially shape-shifting event for rivals like Meta and Google. Meta, in particular, has feasted ...

However, Google isn’t going away anytime soon. Millennials (42.45), Gen X (41.1%), and Boomers (55.9%) and still rely on Google Search first. Why we care. Younger consumers search differently.

Trump's Justice Department promised to release tech giants from legal liability to stop them from banning TikTok.

For the first time in nearly a decade, Google and Meta—the two largest players in online advertising—are no longer taking in the majority of U.S. digital-ad dollars.

Social media platform Tik Tok is opening an Australian office, led by former Google execs Lee Hunter and Brett Armstrong.Hunter will be leading the team as general manager, focusing on ...