Picking out the color of your next set of braids is a major decision. It’s beyond just a fashion statement; it determines the ...

2. Vegan Semi-Permanent. Whether you’re emulating Billie Eilish with some light green ombré, or going for bright blue, Arctic Fox Semi-Permanent Hair Dye comes in a number of fun colors ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From Madhuri Dixit to Pragya Jaiswal, take Eid outfit ideas from these actresses, from elegant suits to color full dresses.

Triptii Dimri stuns in a light purple Anarkali suit, adding a bold contrast with a deep purple velvet dupatta. She ...

And this content occupies a lesser-known but incredibly important corner for Black hair on social media: #WigTok. Through ...

We’re sure we don’t need to tell you that Jennifer Lopez is a beauty icon – and has been for decades. Breaking onto the scene ...

Get half price off Judi Dench's go-to serum, the L'Oréal Paris Revitalift Filler Hyaluronic Acid Serum, meaning you can nab a ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

The white and pink bandhani saree For the green carpet ... in dark and light pink ombre shades, and Diya wore it in traditional draping style. Lastly, with her hair tied in a ponytail, she ...