Selena Gomez liked Hailey Bieber’s Rhode Sephora post as fans react to Justin Bieber’s Vogue comment controversy.

Rhode could consider a two-pronged distribution strategy to maintain its buzzy drops on its own site, while seeding a more consistent edit to Sephora. This way, shelves stay stocked, while the brand still benefits from virality and quick-to-sell drops.

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Women supporting women! Selena Gomez publicly shared her support for Hailey Bieber one day after Justin Bieber awkwardly shaded his wife on Instagram.

Selena Gomez is subtly showing support for ex Justin Bieber’s wife, Hailey Bieber. The Only Murders in the Building star, 32, “liked” an Instagram post shared by Hailey’s Rhode Skin beauty brand, which announced on Tuesday,

Selena Gomez showed some love to Hailey Bieber—who is married to her ex-boyfriend Justin Bieber—amid rumors of trouble in paradise between the couple.