Have you heard of the trending 30-30-30 diet? This diet or plan has caught the attention of social media users across the globe and has sparked the curiosity of those seeking the next diet trend. So ...

Breakfast cereals probably aren't the first thing you associate with Justin Timberlake. However, he's a big fan, and the mega ...

As lower-priced store brands continue to gain market share, Minnesota’s reigning category leader is not resting on its ...

This week in branding news, Cheerios bulked up, Orangetheory dialed back its intense look, and the NBA took a risky shot with a recreation of its iconic “Jingle Hoops” ad. Here’s everything ...

(Reuters) - General Mills slashed its annual profit forecast on Wednesday as the Cheerios cereal maker ramps up promotions to attract cost-conscious consumers, sending shares down about 3%.

According to the company, Cheerios Protein ... Family Size Granolas counts as two more with the Oats and Honey flavor and Fruit and Nut, rounding out the nine new ways you can enjoy cereal ...

Preschool and kindergarten students bring in original Cheerios. First, second, and sixth graders focus on Honey Nut Cheerios, while third, fourth, and fifth graders collect Multigrain Cheerios. On ...

MINNEAPOLIS – General Mills has added a new cereal to its lineup: Cheerios Protein. The new offering joins Wheaties Protein as a protein-fortified breakfast option as 71% of consumers are trying ...

General Mills' Cheerios brand is expanding its portfolio of flavors to introduce a new protein cereal offering to its lineup: Cheerios Protein, which has 8 g of protein per serving. As the number of ...