From glittering eyes and glossy skin to sweat-proof colour that lasts all night, here’s what the pros swear by ...

The best gifts for women across fashion, beauty, health, and home – all available to buy in time for Christmas 2025 ...

Looking to elevate your eye makeup routine? Universally flattering eyeliner shades are an effortless way to add dimension and ...

For green eyes, anything with a red or purple undertone is magic. Think plums, berries, and warm browns—they intensify the ...

There is certainly nothing wrong with having a signature, but if you do the same eye make-up for every night out because you ...

If you have hooded eyes, Peace recommends leaving the area closest to the tear duct free of liner and starting from the pupil ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

"Best ever for the over 65 eyes. super easy to apply. My eyes are extremely sensitive to makeup and I have had no problems ...

One shopper said: "This is the texture in an eyeliner I was hoping for. Being older I have found my eyeliners to be too hard ...

"I'm in my early 70s... This is the best eyeliner I've found in my entire life. It doesn't dry out and become hard to use.

"I’m in my early 70s and discovered this product a year or two ago. This is the best eyeliner I’ve found in my entire life" ...

Victoria Beckham Beauty's hero eyeliner now comes in 21 shades, and shoppers in their 60s and 70s say it's easy to apply and ...