Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

Jessica Simpson is bringing the heat. The 45-year-old actress and singer posed in lingerie to announce the launch of her new line of intimates. "When I’m wearin’ somethin’ sexy underneath, my days and ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Fueling station-based video out-of-home advertising network GSTV this morning announced a deal making "alternative" ad currency provider iSpot its advertising audience and "outcomes" measurement ...

DETROIT—GSTV, a national network that provides video content to many fuel retailers, has announced that it is working with cross-platform TV measurement company iSpot to better measure and understand ...

It’s a data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, “creating highly immersive products that enrich fan experiences for the entire ...

iSpot, the cross-platform TV ad measurement company, has announced today the appointment of seasoned industry veteran, Steven Millman as their Chief Scientist. Millman brings a wealth of experience to ...

I’m getting married in two weeks, and in the lead-up, I found myself on a quest for the perfect lingerie. But, what should have been one of the more enjoyable tasks in wedding planning quickly turned ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

NEW YORK — TV and video measurement company iSpot has named a veteran “technologist” to serve as its new Chief Technology Officer. In his new role, Nipun Dureja will oversee the unified structure of ...

The TV industry is still desperately trying to bring order to measurement. The latest step toward order occurred on Tuesday, when the broadcaster-backed joint industry committee (JIC) certified iSpot ...

The cross-platform TV measurement company iSpot.tv, and Future Today, the pioneer in delivering cutting-edge CTV ad-supported solutions, have partnered to better measure and optimize ad-supported ...