JCPenney's "Big Book" catalogs used to span 1,000 pages. — -- In a blast from the past, sort of, JCPenney is bringing back old-school mailings to draw customers to its website and brick-and ...

JCPenney did away with its giant catalog last year, but stuck with smaller, more specialized catalogs for things like school uniforms and window coverings. But if you're a fan of flipping pages and ...

JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as “gifts under $25,” “gifts for him or her,” “gifts ...

JCPenney will stop publishing its twice a year big book catalogs. Instead it will focus on targeted specialty catalogs, the Internet and social media. The Christmas catalog, however, will continue.

JC Penney announced it will forego the distribution of its 36-year-old, 1,500-page epic catalog, “The Big Book”, in favor of more frequent, smaller niche mailers throughout the year.

Instead, J.C. Penney Co. says it will publish specialty catalogs and focus its efforts online, ... JC Penney to stop publishing 'big book' catalogs . Updated: Nov. 18, 2009, 6:02 p.m.

According to WSJ, the 120-page book will feature items from JCPenney’s home department and will be sent to select customers in March. It will be the first JCPenney has mailed a catalog since 2010 (not ...

JCPenney did away with its giant catalog last year, but stuck with smaller, more specialized catalogs for things like school uniforms and window coverings. But if you're a fan of flipping pages ...

JCPenney is bringing back its catalog for the first time in five years. The company hopes the book will help drive online sales, reports Suzanne Kapner at The Wall Street Journal.

JCPenney did away with its giant catalog last year, but stuck with smaller, more specialized catalogs for things like school uniforms and window coverings. But if you're a fan of flipping pages ...

JC Penney to stop publishing ‘big book’ catalogs J.C. Penney will stop publishing its twice-yearly "big book" catalogs, now that customers increasingly shop online. Nov. 18, 2009, 7:34 PM EST ...