The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

After shutting down several stores in May, JCPenney is planning to close a warehouse and lay off nearly 300 workers this year ...

Pins & Aces has you covered there, too. Plus, the retailer is hosting a Father's Day sale with 20% off sitewide so you can save on a cool gift! Don't hesitate any longer.

Pins & Aces has you covered there, too. Plus, the retailer is hosting a Father's Day sale with 20% off sitewide so you can save on a cool gift! Don't hesitate any longer.

Pins & Aces has you covered there, too. Plus, the retailer is hosting a Father's Day sale with 20% off sitewide so you can save on a cool gift! Don't hesitate any longer.

Pins & Aces has you covered there, too. Plus, the retailer is hosting a Father's Day sale with 20% off sitewide so you can save on a cool gift! Don't hesitate any longer.

Pins & Aces has you covered there, too. Plus, the retailer is hosting a Father's Day sale with 20% off sitewide so you can save on a cool gift! Don't hesitate any longer.