Unlike outdoor swap meets where Arizona’s merciless summer sun can transform shoppers into human raisins within minutes, Mesa Market Place offers the civilized comfort of shade and cooling fans. This ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Japan’s green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according to data ...

Japan's government is encouraging tea producers to farm on a larger scale to reduce costs. But that risks sacrificing quality, and "in small rural areas, it's almost impossible," grower Okutomi said.

Japan produced 5,336 tons of tencha in 2024, according to the Japanese Tea Production Association, a nearly 2.7-fold increase from ten years earlier, as more farmers switched to the crop.

At Kettl Tea, a minimalist matcha bar in Los Angeles, only four types of the Japanese green tea are in stock. The menu usually boasts 25 kinds, but social media stardom has led to a global ...

The word matcha means “ground tea” in Japanese and comes in the form of a vivid green powder that is whisked with hot water and can be added to milk to make a matcha latte. Green tea was ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom. Of the 25 types of matcha ...

The word matcha means "ground tea" in Japanese and comes in the form of a vivid green powder that is whisked with hot water and can be added to milk to make a matcha latte.

Originally published in Japanese in 2002 under the title of Nichinichi kore kōjitsu : ocha ga oshiete kureta 15 no shiawase . Translated from the Japanese. Contents Chajin : a person of tea -- Learn ...

Brewing the perfect cup of tea Use boiling water (100°C): This is especially important for black and Rooibos teas, which benefit from high temperatures to release their full flavour and ...