With the demand for matcha on the rise, the market has been flooded with poorly regulated copycats. Look out for meaningless ...

Japan’s green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

For thousands of years, in cultures everywhere, people have been fermenting food to preserve and improve its flavor. In ...

EXCLUSIVE: Matcha has been creeping up in popularity in the last couple of years and has experienced a global boom over the ...