Whilst most UK Christmas advertisers eschewed consistency in favour of newness and novelty, Aldi single-mindedly invested in making Kevin the Carrot famous. Establishing his character, casting allies ...

Aldi is calling on shoppers in Lancashire to share their love for Kevin the Carrot, with the chance to win the ultimate prize package. Whether your heart skips a ‘beet’ at the sight of the ...

But at Christmas everything changed, and Aldi's greatest strengths became its biggest weaknesses, until Kevin the Carrot came along. Since 2011 Aldi enjoyed fantastic growth. In... We’re long-term ...