An unreleased report from Nielsen will find that linear television accounted for more viewing than streaming, according to a new report by The Wall Street Journal. That’s a stark reversal from a ...

For many years, organizations have relied on a familiar view of the customer journey. The idea that a user moves from awareness to consideration to decision in a neat and predictable line has shaped ...

Array allowed Samsung and T-Mobile deliver app recommendations and direct downloads to users. Researcher Ben Edelman claimed AppLovin’s code enabled automatic app installs through ads. AppLovin denied ...

AppLovin Corp. said it has shut down a product linked to user and short-seller allegations that apps were being downloaded to mobile phones without consent. “The Array product was a test product and ...

B2B marketing leaders face a harsh reality: Buyers aren’t searching for information the way they used to, but most marketing teams are optimizing as if they are. Even as organic traffic declines, many ...

Streaming now takes up a bigger slice of Nielsen’s monthly pie chart than broadcast and cable viewing combined, according to new data released by the audience measurement company for May. For four ...

The big picture: Java stands as one of the enduring pillars of the software world. The programming language was released by Sun Microsystems on May 23, 1995, and so far has weathered the shifting ...

A trove of breached data, which has now been taken down, includes user logins for platforms including Apple, Google, and Meta. Among the exposed accounts are ones linked to dozens of governments. In ...