Marketing tie-ins are becoming more popular in TV, thanks to streaming-video services like Netflix and blockbuster shows like "Stranger Things." ...

The next era of holiday marketing campaigns belong to companies using the season to deepen relevance, reinforce trust, while showing customers they’re understood.

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

WXXI in Rochester, N.Y., hired Kevin Kalvitis as CMO.

Eric Goodstadt, CEO of UpSwell Marketing, has seen this pattern repeatedly across the thousands of local businesses his team ...

In a 2-1 vote, the Clinton County Board of Commissioners approved a change in its Hotel Tax Funding ordinance which names the Clinton County Economic Partnership as the recipient of the funds annually ...

The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain's main social ...

Ohio Attorney General Dave Yost announced a $4.25 million, multistate settlement with Menards over their confusing rebate ads ...

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create ...

Visit Milwaukee’s Buy Local Bonus Campaign runs through Dec. 24 and offers a free $25 bonus gift card with qualifying ...

UTA announced its latest round of promotions, with 105 employees boosted to new positions across 22 departments.

Looking to sharpen your marketing skills for 2025? The digital world moves fast, and keeping up can feel like a job in itself ...