When it comes to March Madness, the idea of a pairing between college basketball stars and a laxative product is, well, ...

College hoops biz is better than you think. Is the NCAA Tournament in trouble? Is college basketball broken? No, wait: Is ...

Madness intensifies, Kentucky basketball players Koby Brea and Clara Strack are stepping up both on the court and off, ...

When March Madness rolls around, you can expect three things: shocking upsets, last-second thrillers and commercials replayed so often that you want to throw your remote at the TV.

TV timeouts in college basketball always seem to leave March Madness viewers a bit confused, so here's when they happen and ...

Four media giants are poised to scramble for billions in NBA ad dollars as the league moves to NBC and Amazon next season ...

With the NCAA Tournaments for men's and women's college basketball about to tip off, Gatorade has released a new commercial that features USC Trojans star JuJu ...

The March 18 edition of the SBJ College newsletter examines payouts for Women's March Madness, a chat with the new NCAA exec ...

Case spent 23 years coaching high school basketball in Indiana, where he may have first cut down nets before bringing the ceremony to the college game. Why Do Teams Cut Down the Nets in March Madness?

College basketball teams cutting down the net after a momentous victory is an iconic March Madness tradition. Players, coaches and everyone else who helped a program reach a new mountaintop get to ...