Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

Kendrick Lamar aside, this year's Super Bowl was devoid of any real intrigue as the Kansas City Chiefs capitulated to the Philadelphia Eagles and took a heavy beating. Away from the game, however, ...

Dunkin's Super Bowl collab with Druski, Ulta's New Orleans activation hosted by Chanen Johnson and Poppi’s influencer-led ...

Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend a record $8M per slot for pure entertainment.

Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

Spots for Dunkin', Pringles, Mountain Dew, and more — featuring stars like Ben Affleck and Matthew McConaughey — make the ...

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America ...

When it comes to Super Bowl advertising, PepsiCo wasn’t about to spend upward of $7 million to tout its eponymous cola or its popular sports drink that will already have real estate on both teams’ ...

HexClad boasts Easter eggs, celeb and foodie jabs, and cross-generational comedy in an out-of-this-world movie-style ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...

Folks have long looked forward to the Big Game but the Super Bowl commercial spread is always a topic of conversation, too. Every year, the massive stage gets bigger and bigger, which is on full ...