If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

A new report says Amazon has quietly doubled the amount of ads played on its Prime Video streaming service. Amazon has yet to confirm the news publicly.

O nce a serious contender in the streaming wars, Prime Video is starting to feel less like a rival to Netflix and more like an extension of Amazon's storefront. While the platform ...

“The ad-supported tier allows Amazon to maintain ... For now, the success of the new Prime Video strategy will hinge not just on pricing, but on execution. “It’s a win-win—if they get ...

Amazon introduced ads on Prime Video earlier this year to boost advertising ... This change, introduced earlier in the year, is part of a broader strategy to boost Amazon’s advertising revenue.

Executives emphasized a focus on full-funnel advertising, including upper-funnel tactics that can build brand awareness. A key part of that strategy is Amazon Prime Video, which is entering its second ...

Amazon’s rollout of ads in Prime Video is part of a larger trend that has seen two of advertising’s fastest-growing channels, retail media and connected TV, begin to converge. However, building a ...

The strong buy-in from advertisers follows a move last January by Prime Video to ... Amazon has made video advertising a pillar of its broader corporate strategy, pursuing major sports rights ...

Morgan Stanley estimates that Prime Video ads could generate $3.3 billion in ... ensuring a steady stream of appealing projects. This strategy aims to make Prime Video a one-stop entertainment ...

Similarly, Channel 4, with its digital-first Fast Forward strategy, and Sky with its launch of Sky Stream ... Despite its challenges, there’s no denying that Amazon’s launch of its Prime Video ad tier ...

*Amazon has revealed that its ad-supported Prime Video platform now reaches over 130 million monthly viewers in the U.S., marking a 15 million user increase since early 2024. According to The Los ...

Executives emphasized a focus on full-funnel advertising, including upper-funnel tactics that can build brand awareness. A key part of that strategy is Amazon Prime Video, which is entering its ...