LeBron James may be daydreaming about Prime Day deals in his new Amazon commercial, but there’s no fantasy when it comes to his real-life focus: getting his knee healthy in time for training camp ...

LeBron James stars in a new Amazon commercial announcing Prime Day 2025 dates. Prime Day 2025 will feature millions of deals ...

While the increased ad opportunities may open the door for more tailored and niche marketing campaigns, some media buyers ...

A new report says Amazon has quietly doubled the amount of ads played on its Prime Video streaming service. Amazon has yet to confirm the news publicly.

If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity.

Can Amazon link Prime Video ads to its massive ecommerce engine to hypercharge growth for brands and create a moat against ...

Amazon Ads unveiled a suite of new ad formats on Thursday that leverage digital interactivity to help brands build full-funnel campaigns. The announcement came during Amazon’s inaugural Canadian ...

Shradha Agarwal, co-founder and CEO of a digital marketing agency—Grapes, believes Prime Video's new strategy will segment its user base into those willing to watch ads for continued access at ...

The move mirrors Amazon’s global strategy, which began rolling ... which includes access to the full Prime Video library with ads, limited to streaming on a single device (TV or mobile) in ...

“The ad-supported tier allows Amazon to maintain ... For now, the success of the new Prime Video strategy will hinge not just on pricing, but on execution. “It’s a win-win—if they get ...