Once dismissed as a pastime for teenagers, gaming is now as central to culture as sports, music, or film. Yet most brands still haven’t caught up. Livewire, the global gaming marketing company ...
When Banijay Asia set out to adapt the U.K. reality format “Rise and Fall” for Indian audiences, the company made a deliberate choice to abandon the crowded field of dance competitions and celebrity ...
Channel 4 has announced an “ambitious” new survival programme that will see ordinary people sent into an abandoned town to fight for their lives following an apocalyptic event. The eight-part series, ...
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