Some of the most anticipated announcements at CES each year come from Samsung. That’s why consumer reporter Steve Noviello went to the Samsung First Look event, where everything was so top secret he couldn’t show it to you until now.

Samsung’s CES presser is always an odd duck. The Korean electronics giant generally keeps its powder dry when it comes to consumer electronics. After all,

Samsung kicked off CES 2025 with a splashy media day before the shows open — pulling top-tier tech reporters into a private event to unveil its latest lineup of Bespoke AI smart appliances. Held at the glitzy Caesar's Palace in Las Vegas,

At CES 2025, Samsung unveiled its new lineup of smart TVs. The South Korean company is betting on its Vision AI technology, which not only powers “amazing picture quality, but also serves as your adaptive,

The AI can pull up the names of actors in TV shows, crank up the brightness, and even dim the lights when you fall asleep