After Sephora vacated Penney's and set up shop at Kohl's, Penney's rolled out JCP Beauty departments with an inclusive mix of masstige, prestige and mass brands from new, emerging and established ...

It remains to be seen if merchandise bearing the names of brands like Aeropostale, Eddie Bauer and Nautica, all now aligned with JCPenney, will make their way into JCPenney stores.

In 2018, Kohl's was hailed as a "winner of the retail apocalypse," boasting strong sales over its struggling counterparts like Sears and JCPenney ... New Jersey, Sephora was prominently advertised ...