More behind-the-scenes photos from State Farm's Batman commercial have found their way online today and we finally know who ...

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At the e4m Performance Marketing Conference 2025, marketing leaders discussed the challenges of achieving personalization at ...

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Female athletes fired back at Nike's Super Bowl commercial for 'ignoring the real problem' women deal with in sports. During February's big game, Nike aired its first Super Bowl ad in 27 years ...

Live” ad parody combines a few factors: mimicking the tone and format of commercials, a fitting product, and a punch line that brings the whole thing home. Some ads are for familiar products; some are ...

For the last few years, tech companies have been telling a pretty simple story to investors: that their technology will be able to automate a lot of tasks, including joblike tasks; that their AI will ...

After nearly 20 years at Microsoft, Panay was ready to dive in.

Super Bowl Ads vs Same Brand Ads Prior 12 Months This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Super Bowl ...

This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Only 11% of Super Bowl 2025 ads were above the ABX Index ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff ...

Dawn says job seekers can learn a lot from the TV ads shown during the recent Super Bowl. So, what does an effective résumé have in common with a good TV ad? “Brands shelled out a record ...