A red carpet mystery unfurls as Sydney Sweeney’s family photos cast shadows, blurring lines between party hats and political masks.

Sydney Sweeney's American Eagle campaign, promoting jeans to support domestic violence survivors, has sparked backlash.

The hype for Sydney Sweeney's ad for the denim brand American Eagle is translating from social media to the stock market.

A new American Eagle advertising campaign centered around actress Sydney Sweeney is credited with propelling the company's stock by more than 15% this week.