When companies miss their earnings targets, one might expect them to lower expectations and rebuild investor trust slowly. However, many do the opposite. They announced even higher goals for the next ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Target’s first quarter results were met with a negative market response after both revenue and adjusted profit came in below ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

Rise in use of various promotional strategies and offers, such as loyalty programs, drives the growth of the UK family/indoor ...

Target faces growing e-commerce pressure, weakening sales, and margin risks that suggest a value trap. Read why we’re ...

Despite recent struggles, Target's historically low valuation, 4.7% dividend yield, and strategic investments make it a ...

The new report from 2X and Avasant found 72% of CMOs now count AI-driven campaigns among their top priorities.

Creating and building brand awareness, with potential customers, is essential to success. Here’s how to recognise and connect with your target market. You’ve created a product you're proud of, you’ve ...

How to identify your target market. Identifying your target market is key to building a successful business strategy. When you know who your ideal customers are, you can create more focused marketing ...