Women’s tennis’ WTA body has brought in the Gillette Venus female shaving products brand as a new global commercial partner.

While some critics (and players) have slammed the new logo design, I believe some are missing the point – design is just one ...

Elena Rybakina wasn't that really interested in commenting too much about the WTA's new logo, simply stating that she was ...

In Sunday's final in Merida, the top-seeded American dismissed rising star Emiliana Arango 6-0 6-0 in just 55 minutes of play ...

Hawke & Co. has come up with a novel marketing scheme to help raise its visibility. The outerwear brand on Monday outfitted a ...

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

A quarter-finalist at Wimbledon in 2023, where she was defeated by Elina Svitolina, Swiatek will return to Bad Homburg after having already participated in this event two years ago, when it was still ...

The new brand identity is being launched across all WTA platforms, with a new green logo. Starting on March 2, with the beginning of Indian Wells, the new brand will be expanded across TV ...

Tennis fans reacted to the WTA's latest logo, which will reportedly make its debut at the 2025 Indian Wells Open. The WTA 1000 tournament in California is scheduled to take place from March 2 to ...

The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new ...

Katie Boulter defeated No.7 seed Donna Vekic in straight sets to reach her first WTA 500 semifinal at the San Diego Open, sealing the milestone victory with a remarkable 24-shot exchange. Why not ...