Universal's 'Wicked: For Good' creates a unique marketing challenge
The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...
'Wicked' fuels strong Comcast revenue, cushions broadband subscriber losses
Comcast surpassed fourth-quarter revenue estimates on Thursday as blockbuster holiday releases, including "Wicked", more than ...
Comcast Sales, Profit Beat as ‘Wicked’ Lifts Film Studio
Comcast Corp. reported fourth-quarter revenue and profit that beat Wall Street’s expectations thanks to big gains for its ...
‘Wicked’ fans, rejoicify for the movie’s 10 Oscar nominations
Wicked' stars Cynthia Erivo and Ariana Grande were nominated for their performances, and the movie was included in the best ...
From Posters To Partnerships: What To Learn From Movie Marketing
One key for brands is to use data intelligently to ensure that campaigns target relevant audiences instead of simply riding a ...
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Universal's ‘Wicked: For Good' creates a unique marketing challenge
Universal is hoping the excitement around "Wicked" can hang around — for good. The movie studio faces a unique challenge: promote and release two build-on films just one year apart. Part one of ...