UK Athletics relies on a decade-old, abstract Wildcat silhouette that alienates fans Rival brands and retro marks demonstrate visual strength and drive fan resonance Adopting a classic or refreshed ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The 17,400-square-foot facility ...

UNC is replacing its Old Well logo with the interlocking NC symbol — which was previously utilized for athletics only — as its primary branding. The new logo is part of a greater brand campaign to ...

THE VERY LATEST. THE UNIVERSITY OF NEW ORLEANS WILL START TRANSITIONING INTO THE LSU SYSTEM, AND THAT PROCESS IS SET TO BE COMPLETED BY JULY OF NEXT YEAR. SO TAKE A LOOK AT THIS WITH TODAY’S ...

SEATTLE — An accident in Seattle's SODO neighborhood Saturday night resulted in the death of a teenage boy and left three others hospitalized with serious injuries, the Seattle Police Department ...

The news broke recently that the University of Rochester has done some rebranding. Not everyone is happy. As part of the refreshment process at Rochester, the university’s logo, the one with the ...

Indiana University has fired its director of student media amid growing tension between the school and the student newspaper over what content was allowed in the print edition. Director of student ...

When Texas Tech revealed its new Double T logo on Tuesday, the internet showed mixed reactions. From the outside looking in, many non-Texas Tech fans saw the de-beveling of the Double T as a downgrade ...

The University of Rochester unveiled a streamlined, modernized logo this month as part of its brand refresh, but some online have taken issue with the change. The university said the revitalized brand ...

SHIPPENSBURG, Pa. — Shippensburg University announced in September that their athletic programs will have a new logo that will carry the department into the future. The university's current logo, the ...

ROCHESTER, N.Y. – The University of Rochester has unveiled a rebrand as it celebrates its 175th anniversary. The rebranding includes a new logo and a change in its nickname from “U of R” to ...