Newcastle United have rejected Liverpool‘s first bid for Alexander Isak as the summer’s biggest transfer saga takes another turn. The Reds have now made a formal approach for the Sweden striker but ...

Liverpool chief commercial officer Ben Latty praised outgoing Nike as the club makes switch to adidas for the upcoming season ...

President Trump’s new tariffs start Friday, and European firms are rushing to adapt. Some are delaying shipments, others are ...

The United States will impose a 15% tariff on most European exports from Friday, part of a wider barrage of levies set to ...

(Reuters) -A tariff rate of 19% on Cambodia's exports to the United States has helped it avert the collapse of its vital ...

We view Puma as a leader in global sportswear, but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Cristiano Ronaldo is among three club legends whose names cannot be printed on the current Manchester United jersey.

Adidas has just below 10% share of China’s sportswear market, which is benefiting from the rapid growth of athletics in the country. Adidas had to terminate its Yeezy partnership in late 2022. Thus ...

CEO Bjørn Gulden stated that the company plans to review its product slate to determine which SKUs could be affected.

German sportswear giant Adidas warned Wednesday that it might raise prices in the United States due to tariffs that could ...

Sportswear brand Adidas warned on Wednesday that it may have to hike prices in the United States, after reporting U.S.

MLS and 2026 FIFA World Cup brands Michelob Ultra, The Home Depot, and Adidas support the league as it grows in North America ...