‘Rumble, rumble, rumble, WHOOOOOOSH, *fiery launch noises*.’ ...

Adobe is improving Adobe Firefly with powerful new tools and access to new partner AI models to improve AI video production.

The post Execs from Nvidia, Adobe, Flawless Join WrapPRO’s ‘AI in Hollywood’ Virtual Roundtable appeared first on TheWrap.

Adobe is unveiling a new set of Firefly features for film producers and content creators. The company’s AI tools are evolving ...

Adobe cites one of the strengths of its new Firefly Video Model as “generating dynamic landscapes from natural vistas to ...

Adobe is the second big tech company to add audio to its AI videos. But there are some key differences between Firefly and Google's Veo 3.

Shares of Adobe have struggled in 2025, as investors continue to worry about rising competition from user-friendly platforms.

With the new improvement to the Firefly Video model, it can generate more natural motion and smoother transitions.

In addition to video sound effects, Text to Avatar is launching in beta. It allows you to turn scripts into avatar-led videos.

Illustrator and Photoshop rule their respective graphic design and image editing roosts, but they have some overlapping ...

Most video models generate footage without any accompanying audio. Adobe is addressing this with a nifty feature that allows ...

News: Adobe Firefly unveils AI-powered video upgrades, including motion control, sound effects, and text-to-avatar tools, ...