The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.

The Sydney Sweeney American Eagle ad and its resulting controversy shows it's important to focus your energy on what is increasingly more important to consumers.

"Sydney Sweeney Has Great Jeans" is and always was about the jeans," reads the statement, which the company posted to Instagram. "Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone."