Cola, major brands are capitalising on the Maha Kumbh wave as the 45-day mega event in Prayagraj is expected to draw over 40 ...

Dabur's pre-quarterly update for Q3FY25 disappointed the market with the share dropping by 3.9 per cent. Growth was slower ...

Brands are blending traditional marketing approaches with innovations such as on-ground activations, pop-ups, AI chatbots, ...

Nitin Bhandari to Lead PepsiCo India's Beverage Division - PepsiCo has promoted Nitin Bhandari as Vice President and General ...

MUMBAI:  Nitin Bhandari has taken on the role of vice-president & general manager, India & south Asia beverages at PepsiCo. Based in Gurugram, Haryana, Bhandari will oversee the company’s beverages ...

Brands are leveraging the Maha Kumbh Mela at Prayagraj as a significant marketing opportunity. They aim to capture consumer ...

All roads lead to the Mahakumbh Mela that begins on January 13. Brands too have scrambled on to the Mela highway with smart ...

Priced at just Rs 10 for a single-serve unit, the latest beverage by Reliance Industries is an energy boosting and ...

During one of his earlier interviews, Salman Khan revealed how a beautiful girl in a red saree helped him get his first ...

As the summer season approaches, the competition among these giants is expected to intensify, through aggressive pricing, ...

All eyes are on India Inc's December quarter results this week, with the IT giant Tata Consultancy Services (TCS) set to unveil its report card on January 9. And it’s not just TCS—the IT sector has a ...

Khalid's imprisonment in the riots case has been controversial with his family and supporters calling the charges “fake” even ...