While Astronomer lost their CEO and HR exec amid the Coldplay viral scandal, its marketing team has picked up the slack with a new ad starring Gwyneth Paltrow.

The incident, which occurred last week at Gillette Stadium in Massachusetts, sparked memes and parody videos online.

They’re calling it the best crisis marketing anyone’s ever seen. Astronomer has hired none other than Gwyneth Paltrow to handle the fallout from the Coldplay kiss cam cheating scandal, in which its ...

The former Astronomer CEO’s kiss cam moment went viral leading to not only a resignation, but a cultural spark, memes and ...