The folks over at Nike recently gifted Deion Sanders his own custom colorways of his signature Nike Air DT '92 sneakers.

Deion Sanders says student athletes should not focus on NIL deals when picking a university. He shared four qualities to look ...

ESPN analyst Stephen A. Smith believes Alabama should be looking to hire Deion Sanders to replace head coach Kalen DeBoer ...

Colorado Buffaloes head coach Deion Sanders, 58, known as “Coach Prime,” has launched a bold new retail venture called Prime ...

Cleveland Browns quarterback Shedeur Sanders inspired a new Nike advertisement on social media after making his NFL preseason ...

During a virtual pep rally hosted by BLK & Bold Co-Founders Pernell Cezar and Rod Johnson, Coach Prime again shared heartfelt ...

After an uphill battle with an aggressive form of bladder cancer, Colorado coach Deion Sanders is back in Boulder, and just ...

After Shedeur Sanders led the Cleveland Browns to a victory over the Carolina Panthers, one post broke the internet.

Nike also seems confident after the game with this controversial ad predicting it’s “only a matter of time” before Sanders is ...

Colorado coach Deion Sanders said he depends on Depend underwear after bladder removal. The brand confirmed it has a partnership with him.

Sanders, AKA “Prime Time,” landed endorsement deals during his playing days with Nike, Pepsi, Sega, Pizza Hut, American Express, and Burger King. In 1989, Sanders released his autobiography. He also ...