The media is undergoing a radical and sustained change. According to the Reuters Institute for the Study of Journalism's ...

For today's young consumers, luxury is no longer about prestige — it's about purpose, story, and sustainability.

Gen Z is increasingly opting for skilled trade careers over traditional college degrees, but new research suggests this shift may not be as secure as it appears ...

The emojis that signify whether you’re Gen Z or a millennial - A single emoji might communicate irony, sincerity or sarcasm, ...

Millennials and Gen Z are increasingly using anti-ageing products as moisturisers and serums driven by social media marketing ...

From ChatGPT to Gemini to Claude, Gen Z has grown up alongside the rapid evolution of artificial intelligence. As the digitally native generation, they’re not just early adopters—they’re power users ...

India’s domestic leisure travel has already shown a strong recovery after the pandemic, with spending between 2019 and 2024 ...

Mood mists are not just a beauty product, theyre becoming an emotional support tool, perfume alternative, and self-care ritual all in one. For Gen Z, it’s not about smelling fancy, it’s about feeling ...