Two’s CEO explains Rockstar’s marketing strategy and fans keep creating viral content.

Another exec at a big game company told the outlet that it’s “tough out there,” even without GTA 6 around. “It’s immensely ...

The GTA modder and superfan who goes by the handle Dark Space caught the attention of fans by recently releasing a playable ...

Grand Theft Auto VI is generating massive hype without traditional advertising. The initial trailer broke records with over ...

GTA 6 remains highly anticipated, driven by leaks despite only one official trailer. A massive 2022 leak unveiled gameplay ...

Video game company Take-Two confirmed to fans that GTA 6 was coming all the way back in December 2023, and 15 months on we ...

A marketing strategy focused on the highly anticipated Grand Theft Auto VI that works for Take-Two, its distributor.

Fans of the Grand Theft Auto video game series have been waiting 13 years for the newest installment. Here's when GTA 6 is ...

Take-Two Interactive boss Strauss Zelnick has revealed why the publisher is keeping Rockstar's Grand Theft Auto 6's ...

Like its real-world inspiration, Miami, Vice City in GTA 6 is characterized by vibrant neon lights, bustling nightclubs, and ...

Asked about why the developer is being so coy in an interview with Bloomberg, Take-Two boss Strauss Zelnick implied that it’s ...