Are you a print subscriber? Activate your account. By Asa Hiken - 27 min 25 sec ago By Ad Age Studio 30 - 1 hour 5 min ago By Adrianne Pasquarelli - 1 hour 35 min ago By Jack Neff - 2 hours 5 min ...

JCPenney has appointed independent Mischief @ No Fixed Address as its creative agency, the latest step in a $1 billion self-funded turnaround plan for the department store chain, per details ...

J.C. Penney wants to redefine its brand image by hiring Mischief, a rising star in the agency sector that has established a reputation for in-your-face marketing. The appointment signals that the ...

JCPenney is doubling down on its reinvention efforts. Fresh off naming Mischief @ No Fixed Address as its new creative agency – an indication of its bold ambitions for modernizing the brand – the ...

JCPenney has weathered a bankruptcy, store closings and a CEO straight out of Silicon Valley — all followed by continual revenue declines. Now, the storied company is getting another shot at ...

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Award-winning pop singer Ally Brooke and JCPenney launch first-of-its-kind collection that starts with petites and puts FIT into fashion. Historically, trends like long trench coats and crop tops ...

JCPenney wants to redefine its brand image by hiring Mischief, a rising star in the agency sector that has established a reputation for in-your-face marketing. The appointment signals that the ...

JCPenney has weathered a bankruptcy, store closings and a CEO straight out of Silicon Valley — all followed by continual revenue declines. Now, the storied company is getting another shot at ...

Award-winning pop singer Ally Brooke and JCPenney launch first-of-its-kind collection that starts with petites and puts FIT into fashion. PLANO, Texas--(BUSINESS WIRE)--JCPenney is going big on ...